![]() Phone Call Clicks - Total number of taps on the call link in the user's profile.Page Video Views - The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.Posts include statuses, photos, links, videos and more. Page Posts Served Unique Organic Impressions - The number of people who were served your Page's posts in their News Feed whether it entered their screen or not.Page Post Paid Impressions - The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad.This includes posts, check-ins, ads, social information from people who interact with your Page and more. Page Impressions - The number of times any content from your Page or about your Page entered a person's screen.A Page must have 100 or more fans for this metric to return data. Page Fans - The total number of people who have liked your Page.Page Fan Removes - Unlikes of your Page.Page Fan Adds - The number of new people who have liked your Page.Page Engaged Users - The number of people who engaged with your Page.Page Content Activity - The number of stories created about your Page (Stories).Page Consumptions - The number of times people clicked on any of your content.Page Check In Places - The number of times people checked into a place.Organic Page Video Views - The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. ![]() This includes posts, check-ins, social information from people who interact with your Page and more. Organic Page Impressions - The number of times any content from your Page or about your Page entered a person's screen through unpaid distribution.Get Direction Clicks - Total number of taps on the directions link in the user's profile.Action Button Clicks - Unique number of clicks on the Page CTA button by people who are logged in to Facebook. ![]()
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